WHAT WE DO: PR

What even is PR?

It's important for us to start by clarifying. PR is not publicity. PR is about creating a clear message, story, and reputation for your brand and sharing that with the public.


This will look different for every brand. A client might get media coverage, an incredible event, and a new ambassador program. Or they might get a new website that converts to sales and a new internal communication program.


So what do you do?

We take a holistic apporach and work with every client to create a custom plan to implement a strategic and creative PR plan. Our goal is to elevate your brand, and we do this based on your needs and wants.


What is the difference between modern and tradtional PR?

PR is traditionally known to people as getting printed media placements and reputation management, whereas modern practices include all of the digital aspect of a brand. We believe that PR should never be one or the other, but a combination of the two. Creating a clear and strategic social media strategy while getting managing a brands reputation in the media is important. With RUSSETT PR, you will be working with a team that wants to fuse the two.


Ready to start working with RUSSETT PR? Get in touch.

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